Escaping the Build Trap
We often measure progress by what we ship: the new features, the completed sprints, the growing backlog of 'done' items. It feels productive, a clear sign of effort and momentum. But what if all that activity isn't actually moving the needle? What if the relentless focus on building is, in fact, a trap, diverting energy from what truly matters: solving real problems and delivering measurable impact? Melissa Perri reveals how organizations get caught in this 'build trap,' where product teams become feature factories, disconnected from customer needs and business goals. This breakdown shows how to shift from merely building things right to building the *right* things, by prioritizing outcomes over outputs. It's about empowering product managers to be strategic architects of value, not just order-takers, ensuring every effort contributes to genuine, quantifiable success.