L
1 editions on Cue Bookstore

Lafley Martin

A.G. Lafley and Roger Martin write about business strategy, competition, and winning choices.

1
editions on Cue Bookstore
Readings on Cue Bookstore

Readings listed below

Cover of Strategic Choices: Where to Play, How to Win
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Strategic Choices: Where to Play, How to Win

Many leaders find themselves perpetually busy, yet struggle to achieve truly transformative results. This often stems from a fundamental misunderstanding of strategy. In this episode, we delve into the profound insights of 'Playing to Win,' challenging the notion that strategy is merely a comprehensive plan. Instead, we explore it as a rigorous discipline of making integrated, deliberate choices. We unpack the two foundational questions every effective strategy must answer: 'Where to Play' – defining the specific market, segment, or domain where you intend to compete – and 'How to Win' – articulating the unique value proposition and capabilities that will allow you to outperform rivals within that chosen arena. This isn't about doing more, but about choosing smarter, making the difficult decisions about what to pursue and, crucially, what to forgo. Discover how this framework can clarify your path to sustainable success, whether in business, career, or personal endeavors.

16 minOpen edition
Biography

A.G. Lafley and Roger Martin write about business strategy, competition, and winning choices.