K
1 editions on Cue Bookstore

Kenneth Roman | Joel Raphaelson

Kenneth Roman, a former CEO of Ogilvy & Mather, and Joel Raphaelson, a veteran advertising executive, distill years of close work in crafting persuasive messages into practical, actionable advice for anyone who writes to be understood.

1
editions on Cue Bookstore
Readings on Cue Bookstore

Readings listed below

Cover of Writing That Works
Cue membership

Writing That Works

You've sent the email, drafted the report, or written the proposal, only to find your message misunderstood, ignored, or simply failing to get the response you hoped for. It's a common frustration: we spend so much time writing, yet our words often fall flat. This isn't about grammar rules or sounding academic; it's about a fundamental misstep in how we approach communication. This episode unpacks the often-overlooked principles that transform everyday writing from a chore into a powerful tool. You'll learn how to anticipate your reader's questions, strip away ambiguity, and guide them directly to the understanding or action you intend. It’s about making every word count, respecting your reader's time, and ensuring your message doesn't just inform, but truly lands.

17 minOpen edition
Biography

Kenneth Roman, a former CEO of Ogilvy & Mather, and Joel Raphaelson, a veteran advertising executive, distill years of close work in crafting persuasive messages into practical, actionable advice for anyone who writes to be understood.