H
1 editions on Cue Bookstore

Heather Simmons

Heather Simmons provides an intimate, detailed account of Dell's strategic pivots, offering a rare, inside look at the decisions and cultural shifts required for a market leader to continuously evolve.

1
editions on Cue Bookstore
Readings on Cue Bookstore

Readings listed below

Cover of Reinventing Dell
Free edition

Reinventing Dell

Many assume that true reinvention only happens at the brink of disaster, when a company is forced to change or die. We often tell ourselves that if something is working, it’s best left untouched. But this episode challenges that comfortable assumption, revealing how even market leaders can become prisoners of their own success, unable to see the shifting landscape until it’s too late. "Reinventing Dell" unpacks a different story: a company that chose to disrupt itself not out of desperation, but out of foresight. It explores the quiet courage required to dismantle profitable models, to strategically cannibalize your own strengths, and to navigate the deep human resistance that inevitably arises when you ask people to let go of what made them successful. This isn't about fixing a broken system; it's about the continuous, often uncomfortable, work of staying relevant.

19 minOpen edition
Biography

Heather Simmons provides an intimate, detailed account of Dell's strategic pivots, offering a rare, inside look at the decisions and cultural shifts required for a market leader to continuously evolve.