Future Forward
The future often feels like a relentless, accelerating force, something that happens *to* us, demanding constant, exhausting reaction. But beneath this feeling of being swept along lies a different reality: the future isn't a fixed destination, but a dynamic, malleable landscape we can learn to read and influence. This episode explores how we can move beyond simply coping with change to actively shaping our path forward. We often find ourselves caught off guard by shifts in our industry or personal life, feeling a familiar pang of "I should have seen that coming." Glenn Rifkin shows us how to cultivate foresight, not as fortune-telling, but as a disciplined practice of understanding trends and embracing continuous, proactive adaptation. It's about building the muscle to see around corners, so you're not just surviving what's next, but thoughtfully creating it.