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1 editions on Cue Bookstore

Eric Schaeffer | David Sovie

Eric Schaeffer and David Sovie, both senior managing directors at Accenture, draw on close experience advising global companies through complex transformations, offering a practical, insider's view of what it takes to truly reinvent.

1
editions on Cue Bookstore
Readings on Cue Bookstore

Readings listed below

Cover of Reinventing the Product
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Reinventing the Product

We often cling to what works, even when the world around us is subtly shifting. A product, a service, or even a personal habit that once brought success can become a 'comfort trap,' blinding us to the necessity of fundamental change. You might notice a slow, almost imperceptible drift in customer loyalty, or a growing sense that your offering, while still good, no longer quite fits. This isn't about a lack of effort; it's about the profound human challenge of letting go of what's familiar and profitable for an uncertain future. This breakdown reveals why genuine reinvention demands the courage to disrupt your own success, anticipating desires people don't even know they have yet, and embracing continuous transformation to stay relevant.

19 minOpen edition
Biography

Eric Schaeffer and David Sovie, both senior managing directors at Accenture, draw on close experience advising global companies through complex transformations, offering a practical, insider's view of what it takes to truly reinvent.