The Cult of We
We often assume that spectacular business failures are simply about bad numbers or a flawed strategy. But what if the real story is about something far more human: our deep-seated need to belong, to be part of something bigger, and how easily that yearning can be weaponized? The Cult of We reveals how WeWork, under its charismatic founder, didn't just sell office space; it sold an intoxicating vision of community and purpose, drawing in employees and sophisticated investors alike. This episode explores the psychological undercurrents that allowed a company built on shaky foundations to thrive on collective belief, making people ignore glaring red flags. It’s a story about how the desire for a shared identity can blind us to reality, and how easily a compelling narrative can override critical judgment. You'll recognize the subtle ways a group can make you feel like you're part of something exclusive, even as doubts quietly accumulate.