D
1 editions on Cue Bookstore

Don Norman

Don Norman, a cognitive scientist and former Apple VP, brought the field of user experience design into the mainstream by meticulously observing how people actually interact with the world.

1
editions on Cue Bookstore
Readings on Cue Bookstore

Readings listed below

Cover of The Design of Everyday Things
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The Design of Everyday Things

We've all been there: standing in front of a door, unsure whether to push or pull, or fumbling with a new remote, pressing buttons randomly. These small, daily frustrations aren't a sign of our incompetence; they're a symptom of a deeper, often invisible problem: poor design. Don Norman’s seminal work unpacks the silent conversations happening between us and the objects we use every single day. He shows how the world around us is constantly communicating through design, often in ways we don't consciously register. When a simple task becomes a puzzle, it's usually because the object itself is failing to speak its purpose clearly. This episode helps you decode the hidden language of everyday things, revealing how thoughtful design disappears into the background, while bad design constantly demands our attention and patience. You'll learn to see the world not just as it is, but as it's designed to be used, becoming a more discerning user and a more empathetic observer of the built environment.

19 minOpen edition
Biography

Don Norman, a cognitive scientist and former Apple VP, brought the field of user experience design into the mainstream by meticulously observing how people actually interact with the world.