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Cyril Bouquet | Jean-Louis Barsoux | Michael Wade

Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade draw on their extensive research and experience at IMD Business School to present a practical framework for challenging conventional wisdom and fostering radical innovation.

1
editions on Cue Bookstore
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Alien Thinking

We often find ourselves trapped in familiar loops, applying the same solutions to recurring problems, only to achieve the same predictable, often disappointing, results. It's not a lack of effort, but a deeply ingrained way of seeing the world that limits our imagination. This book argues that true breakthroughs emerge when we adopt an 'alien' perspective – observing without bias, questioning every assumption, and connecting ideas from seemingly unrelated domains. Think of the times you've dismissed an idea as 'impossible' or 'too radical' because it didn't fit your established framework. Alien Thinking offers a method to deliberately unlearn those mental shortcuts. It's about cultivating a profound curiosity and intellectual humility, allowing you to see the invisible structures that hold problems in place and unlock solutions others overlook.

22 minOpen edition
Biography

Cyril Bouquet, Jean-Louis Barsoux, and Michael Wade draw on their extensive research and experience at IMD Business School to present a practical framework for challenging conventional wisdom and fostering radical innovation.