Map It
How many times have you sat through a training session, nodded along, and then returned to your work feeling exactly the same? We often invest significant resources in "learning" that never translates into changed behavior or tangible outcomes. Cathy Moore's Map It challenges the assumption that more information equals better performance, instead offering a precise method to design learning that directly solves business problems. It's a fundamental shift from asking "what do people need to know?" to "what do they need to *do* differently?" This means moving past generic content dumps to create challenging activities that force decisions and reveal consequences, much like learning to ride a bike by actually getting on it. This approach ensures every learning initiative is a strategic lever, not just a checkbox, delivering measurable impact where it truly counts.